UI Design

Scope of work

• Design Goals
  The first step in the UI design process is to specify the goal your team needs to accomplish. For this purpose, the design teams rely on design briefs, a document that outlines all the essential components of the design project. It serves as the project's backbone and a communication tool for the customer and designer. The design brief gives the designer an idea of what the user needs in the product and what type of design will fulfill his needs and requirements. A clear scope helps designers to put their efforts in the right direction and save both time and resources.
• User Research
  The purpose of user research is to determine the problems the users are facing and what they need to do to resolve those problems. Putting ourselves in users' shoes helps us find the way they are thinking and behaving. User research helps to understand users and what exactly the user wants from your product. The UI designers utilize the UX research survey tools to gather user input on their website or product. Using various online focus groups, user interviews, mail surveys, data is collected when conducting user research surveys.
• Empathize with Users
  Understanding the users' needs are esential. An empathy map is a simple visual tool that captures knowledge about users' behaviors and attitudes. Personas help us to define user segments and target them while making design decisions. Define specific user scenarios where a specific user wants to achieve a specific goal using your product. Then we can define a design that closely matches the actual requirements.The storyboard allows you to create a low-fidelity visual that focuses on users and sharing storyboards among stakeholders helps us get feedback and improve your ideas.
• Design Concept
  Our UI design concept starts with creating a digital product's graphical user interface. This includes defining layouts, deciding the information architecture, creating icons, selecting the color theme, defining typography styles, and setting UI guidelines. Ideation is the process of implementing various ideas and seeing how they work. A moodboard defines the visual look of your product design. By combining all above mentioned elements, we create the layout of your product by arranging UI elements by creating multiple moodboards and then deciding and choosing the best one.
• Design Concept
  Our UI design concept starts with creating a digital product's graphical user interface. This includes defining layouts, deciding the information architecture, creating icons, selecting the color theme, defining typography styles, and setting UI guidelines. Ideation is the process of implementing various ideas and seeing how they work. A moodboard defines the visual look of your product design. By combining all above mentioned elements, we create the layout of your product by arranging UI elements by creating multiple moodboards and then deciding and choosing the best one.
• Design Prototype
  Prototype is the experimental phase where trial designs are made. Wireframes, paper prototypes, high-fidelity prototypes are all used to demonstrate the design. Mockups are an inexpensive version of the generated ideas, aiding in designing the actual final product. The objective is to create a usable design to achieve user satisfaction. These low-fidelity wireframes and mockups outline each screen's visual hierarchy and structural principles. The user flow charts represent the flow of the screens and depict the experience that users will get while interacting with the product.
• Testing & iterate
  Design testing, unlike QA testing and A/B testing, is to get opinions from actual users of a product to determine how user-friendly the interface is and whether the user can accomplish their objectives using the product. The comparative usability testing will be done by comparing the two products which may be competitors of each other. The explorative usability testing involves the exploration of different design ideas and identifying the design flaws and gaps. Usability evaluation occurs after all essential modifications have been completed and the product is launched in the market.
• Design Handoff
  Design handoff is the process of handing over a finished design for implementation of the development team. The design handoff bridges a designer’s vision and the final product built by software developers. It involves transferring a designer’s intent, knowledge and specifications for a design, and can include visual design elements, user flows, interactive elements, animation prototypes, error states, copy, responsive design breakpoints, loading and empty states, accessibility information and data validations. A poorly implemented design leads to a broken user experience.
• Refine & Update
  After the release of a product when users start using it and successfully achieve their goals, the UX and UI designers continue their after the launch of a product in the market with the further testing, evaluation and improvements.The designers follows up with new trends and understands the needs and requirements of users according to advancements in technology. To meet changing needs of users, the designers must update the feature set and work on designing them within existing products.The result of the design process is to achieve the desired experience and user satisfaction.